Guide
Hair salon and nail studio website: checklist.
Hair and nail salons live on appointments and trust. A good salon website shows real work, clear prices in CHF, opening hours and a way to book — mobile first. This checklist comes from projects for salons in Switzerland, not generic tips.
Five points every salon website needs
- Services with duration and price in CHF, easy to read on a phone.
- A clearly visible online booking button, at the top and at the bottom.
- Your own photos instead of stock images.
- Address, opening hours and directions, identical to your Google profile.
- Legal notice and privacy policy linked in the footer.
Prices and services visible
- Final prices in CHF, no vague “on request” for core services.
Real photos, not stock
- Your own work, hygiene, team.
Booking and WhatsApp
- One clear path to an appointment — booking tool or WhatsApp, top and bottom.
Local SEO without doorway pages
- One location page, NAP identical to your Google profile; no city clones.
What NEXT delivers for salons
- Packages CHF 899, CHF 1,299 and CHF 1,599 incl. VAT, SEO and copy included.
- Care CHF 24.90/month. Pricing and free website check linked below.
Questions and answers
It is not required, but many clients prefer to book outside opening hours.
A handful of strong, real photos of your work is better than a large gallery of stock images.
The booking tool brings appointments. Your own website belongs to you: brand, prices, SEO, trust. The two complement each other.
Not as your only presence. Instagram spreads; the website explains prices, location and booking permanently and is findable on Google.